Category: Digital Marketing

Maximizing Your Google Ad Grants in 2018

The Google Ad Grants Program is an excellent resource for supporting your organization’s digital presence without having to up your advertising budget. A brief overview: The program gives eligible 501(c)(3) nonprofits the chance to advertise on Google AdWords free of cost. Eligible nonprofits receive $10,000 a month in AdWords—or $40,000 for GrantsPro—to create ads promoting

Facebook and Google Roll Out Friendly New Features for Non-Profits

Charities received some very welcome help from Facebook and Google at the close of 2017. Google launched a new ‘Donate’ button on its search engine and Facebook eliminated transaction fees on charitable donations. Both these features could mean a big boost in revenue for participating organizations. Google’s Donate button, which launched on Giving Tuesday (November