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The 4 Keys to SEO in 2025 (and yes, it still matters!)

Did your website traffic take a major hit during the Google Core updates of 2023, 2024, or 2025? You aren’t alone! After a series of Google core updates in the fall of 2023, many of our clients saw a drastic drop in their Google Grant performance and their overall website traffic. Over the past two years, we’ve worked with them to find creative SEO solutions to regain lost website traffic and even grow past 2023 levels. In this blog post, we explain four keys to SEO that can help you, too, regain your website traffic in 2025.

Maximizing Your Google Ad Grants in 2020

The Google Ad Grants Program is an excellent resource for supporting your organization’s digital presence without having to up your advertising budget. The program gives eligible 501(c)(3) nonprofits the chance to advertise on Google AdWords free of charge. Eligible nonprofits receive $10,000 a month in AdWords (or $40,000 for GrantsPro) to create ads promoting their