Blog

We’re Revunami..

And we’ve been driving transformational revenue growth for nonprofits for 17 years, and helping our clients crush goals never gets old! 

We don’t believe in cookie-cutter solutions. We take the time to develop a deep understanding of our clients’ goals and challenges before coming up with a plan. Then, we analyze everything we do to highlight successes and call out what we could change in the future. As we close out 2024 and look ahead in 2025, we wanted to take a minute to celebrate our clients’ hard work and amazing results.

Shout Out to Our Nonprofit Clients for Crushing 2024!

We helped our clients achieve some amazing things with digital advertising. In 2024 our clients:

• Raised over $45 million in additional funds in support of their mission!
• Recruited over 378k peer-to-peer fundraisers to promote their organization’s mission to friends and family!
• Achieved an average year end return on ad spend of 4.34x!
• Harnessed over $2.19 million in Google Grant funds to increase their reach to new audiences!

Our Top 3 Takeaways from 2024

In 2024, we found that our most successful clients…

1. Embraced optimism. Our clients who leaned into uplifting themes for their year end advertising campaigns saw an 121% increase in donations compared to 2023. Visuals and ad copy that helped folks feel hopeful, especially when everything else in their feed felt like doom scrolling, set their brands apart and made people feel great about supporting them. Similarly, peer-to-peer events that embraced fun performed the best. After all, having fun with friends is the heart of the peer-to-peer experience!
2. Moved beyond Google Grant and boosted posts. Our clients who use Google Grants are able to drive lots of new website visitors throughout the year – but there are limitations to a Grant’s effectiveness, especially during competitive ad periods like end of year. When appropriate, we recommend our clients experiment with paid search on both Google and Microsoft/Bing. One client took the leap into paid search and saw a 10.75x ROAS on their year end campaign! Paid search is critical for ensuring your website receives top placement in search for your own brand keywords during peak giving seasons. It can also bring in new high-value donors who are passionate about your cause but don’t know about your organization yet. 
3. Shook up their audience demographics. One of our clients was able to create a 3300% increase in donation value and 1700% increase in year end donors year over year on Meta by experimenting with a new audience demographic. Your target audience for programming might not be your most responsive donors. Creating experimental campaigns that reach out to new audiences, especially in Q1 or Q2, can provide surprising insights with enough time to develop a deeper relationship with those leads before year end.

Our Top 3 Marketing Recommendations for 2025

We collect data to drive future decisions!! So, based on what we learned in 2024, what are we planning to do in 2025? 

These are a few key areas we recommend organizations focus their efforts in order to maximize revenue in 2025:

1. Lean into Q1 lead gen campaigns. Advertising space is often cheaper from January–March, which means you can bring in more leads for less! Bringing in new leads at this time of year also sets you up for success by giving you the maximum amount of time to grow your relationship with them before a year end fundraising ask.
2. Stand out. Lean into graphic images and uplifting ads that highlight your brand and your work in a positive way. Buck the norm by becoming a bright spot in the digital space.
3. Set aside a portion of ad spend for experimentation. With constant changes on Meta and Google, and certainly more to come in 2025, we highly recommend setting aside a portion of your marketing budget for experimental campaigns on new platforms. This gives you a chance to see if you can reach more of your target audience in a new space in the digital sphere.

We’re excited to generate even more growth for our clients in 2025. If you’ve been dreaming about having a partner who will wholeheartedly invest in your organization’s success in 2025, let’s talk!