Challenge: Can JDRF provide people with type 1 diabetes support in their day-to-day lives without having to use staff time or stray from its mission of funding research to cure diabetes?
Solution: Yes! Social media can be leveraged to allow people with type 1 diabetes to provide support to their peers while JDRF lends credibility and monitoring with a branded social network especially for people with diabetes.
TypeOneNation (www.typeonenation.org), a thriving social network with a focus on people with type 1 diabetes, was launched and managed for several years by Revunami staff members. Among the site features are the ability to participate in forums, blog about personal experiences, share videos, and connect with others who face the daily obstacles of living with type 1 diabetes.