We know… for many nonprofits this channel is a little outside the comfort zone, but comfort zones were meant to be expanded, weren’t they? Whether or not younger audiences are a major focus for your organization, they shouldn’t be ignored, and many older adults are beginning to catch on to this channel as well. According
The Google Ad Grants Program is an excellent resource for supporting your organization’s digital presence without having to up your advertising budget. A brief overview: The program gives eligible 501(c)(3) nonprofits the chance to advertise on Google AdWords free of cost. Eligible nonprofits receive $10,000 a month in AdWords—or $40,000 for GrantsPro—to create ads promoting
Charities received some very welcome help from Facebook and Google at the close of 2017. Google launched a new ‘Donate’ button on its search engine and Facebook eliminated transaction fees on charitable donations. Both these features could mean a big boost in revenue for participating organizations. Google’s Donate button, which launched on Giving Tuesday (November
