THE CHALLENGE: Wikipedia is consistently in the top results for every Google search. How can we use this fact to our advantage to connect with key audiences and promote our organization, its brand, and its people?
THE SOLUTION: Wikipedia management is a vital piece of your organization’s or institution’s comprehensive digital strategy. By working with Revunami to create, edit, and monitor Wikipedia pages, you can:
Wikipedia is frequently one of the top results for people who conduct online searches for information using any of the major search engines. More than ever, consumers expect to find information about institutions, organizations, and brands on Wikipedia.
2CONTROL THE MESSAGE
Wikipedia articles give you some control over the message. Along with your organization’s website, Wikipedia offers a second opportunity for content that you help control to appear on the first page of search results. You’ll double the chances that someone who searches for a key term will be directed to content you’ve created, reviewed, and approved.
3BE A TRUSTWORTHY AND AUTHORITATIVE SOURCE
People turn to Wikipedia as a source of information they trust. Key audiences and opinion leaders who find information about your organization and its people will believe it to be authoritative and factual, and will use it as the basis for the opinions they form about you.
WHO SEARCHES FOR INFORMATION ON WIKIPEDIA?
- Potential donors doing research on organizations, institutions, and their key individuals when considering a major gift, grant, or other contribution
- Institutions, agencies, companies, and individuals to whom an organization, institution, or its key people has applied for funding
- Journalists seeking information on organizations and subject experts to quote in news stories, articles, and blogs
- Individuals and organizations seeking information for potential collaborations
Contact Revunami today to take the first step in using Wikipedia as a cost-effective tool to raise awareness and support for your organization’s people, programs, and brand.
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DISCLAIMER: Revunami can work with your organization or institution to ensure that factual, relevant, and noteworthy information appears within Wikipedia articles, subject to Wikipedia’s standards and requirements. Wikipedia articles may not contain advertising copy or similar promotional language.