Online Marketing: Wikipedia and Search Engine Strategy – Various Clients

Challenge: Wikipedia seems to be in the top three search results for every key word my organization is interested in. How can we use this to our advantage?

Solution: Wikipedia is usually among the top results for any search term on any search engine. If your organization does not include Wikipedia in its search engine strategy then it’s missing a valuable opportunity to attract constituents.

Revunami works with its clients to develop a prioritized list of search terms and then develops a strategy that includes optimizing their sites, paid search terms, and Wikipedia editing. We will develop a list of terms and content and ensure they are included in each relevant Wikipedia entry.

By including Wikipedia in your search engine strategy, you ensure that anyone who searches for a term and clicks on the Wikipedia result will receive relevant information about your organization. This practice can often significantly increase your own search rankings as well.