Online Marketing: Social Media/Site Design Strategy – Brain & Behavior Research Foundation

Challenge: BBRF’s mission is to alleviate suffering caused by mental illness by awarding grants that will lead to advances and breakthroughs in scientific research. BBRF came to Revunami in 2012 looking for ways to increase both traffic to its website and online donations.

Solution: Revunami focused its work with BBRF on search engine marketing (SEM) through Google Grants and search engine optimization (SEO) to improve both paid and organic search rankings. Since Revunami’s work has been implemented, BBRF has seen a 30% increase in online donations, while website traffic has tripled. Revunami also analyzed and revised BBRF’s online donation form, which launched at the end of 2012.

Revunami also created three new Wikipedia pages for BBRF and its related programs, which laid the foundation for additional work with Wikipedia.