Google Ad Grants is one of the most powerful tools your non-profit organization can use to reach its target audience online. However, harnessing this power so that you get the most benefit requires a carefully considered strategy. Otherwise, the reach of your organization’s Google Ads may be limited, causing you to potentially miss out on connecting with thousands of new supporters and donors.
WAIT A SECOND . . . WHAT IS GOOGLE AD GRANTS?
Ok, let’s start with the basics. Google Ad Grants is a tool from Google that provides non-profit organizations with up to $10,000 monthly in targeted keyword advertising on Google Search Results advertising. In other words, you know those “sponsored results” you get when you Google something? Google will provide your organization with up to $10,000 per month to spend on those, just for being you.
SOUNDS SIMPLE! SO WHAT’S THE CATCH?
Smart question. Google Ad Grants is great tool for your organization, but there are some strings attached. The Internet is a busy place, with people doing millions of searches all the time. So in order to make your organization stand out, you need to carefully consider which keywords your ads will appear for in someone’s search results. If you don’t choose the right keywords, your ads won’t run, and you’ll be leaving money on the table.
SO HOW DO WE MAKE OUR GOOGLE AD GRANTS WORK FOR US?
Let Revunami show you the way! Our approach to targeting keywords through Google Ad Grants ensures that you get the full value for your money. Our secret? Targeting specific keywords that take into account your audience’s life cycle and how they are most likely to interact with your organization. Your ads then expose potential supporters to your organization at the exact time they’re seeking to connect.
WELL THAT MAKES A LOT OF SENSE. BUT DOES IT WORK?
The numbers below speak for themselves. Most organizations receiving Google Ad Grants leave 75% of their available ad budget on the table each month. Using our approach, Revunami’s Google Ad Grant clients receive $90,000 in additional free ads and 140,000+ website visits each year per organization.
There’s no question about it – using Revunami’s tailored approach to Google Ad Grants, your organization will increase the value of its search engine advertising many times over. The result? More opportunities to develop lasting relationships with constituents who find you are exactly the answer they’re seeking when they search online.
Let Revunami help you develop your Google Ad Grants campaign. Contact us today!
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