Promoting your organization on Facebook seems like a no-brainer. Facebook is ubiquitous, everyone has it, and people are on it all the time.
But if Facebook is such a great promotional tool, why do so many organizations struggle to make it work effectively? Here are some of the main Facebook challenges we hear from our clients:
“Plenty of people like our page, but, like, what’s the value of a “like?” How does a like lead to further engagement and support?”
“Most of the people who like our page don’t see the updates we post. They’re too busy looking at kitten videos and baby pictures!”
“Facebook hasn’t led to any new revenue so far. Show us the money!”
At Revunami, we take a different approach to Facebook engagement. Our goal isn’t just to get your organization more “likes.” Instead, we take a strategic approach and build relationships with your constituents through a multi-step cycle that grows and engages your Facebook audience, reinforces your existing communications, and ultimately drives new event participants and donations.
Sound complicated? It’s actually pretty simple. Here’s how it works:
We find specific groups of Facebook users whose self-identified interests and demographics make them likely to support your organization. Then we use Facebook ads to get them to like your page and build your audience. This step of the process continues for as long as your ads run.
At the same time, we take your organization’s e-mail list and create a custom audience on Facebook. Since these people already support your organization, we target them with ads that drive them to specific actions, such as registering for events or donating. This also reinforces your existing messaging with these supporters
As your organization continues to grow its Facebook fan base through steps 1 and 2, we continue to target them with ads that drive them to specific actions. This continuing cycle helps build relationships with your constituents and provides an ongoing stream of new event participants and donors.
THE RESULT? A directed Facebook strategy that ensures your audience sees your ads, your fan base continually grows, your “likes” lead to further engagement, and your Facebook constituents become participants and donors!
Let Revunami help you with a targeted Facebook advertising campaign. Contact us today!
“Revunami successfully tripled our Facebook fans in a few short months – many of which
were converted into event participants!” –Jessica Scheps / Closer to Free Ride
“Revunami increased our Facebook likes 300% by targeting our specific demographic and creating campaigns to successfully increase registrations.” –Ally Brooks / Rock ‘n’ Stroller 5K
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